Tag Archives: PR

Coca-Cola classic is always the real thing: Aligning the brand with mission

While here in Seoul, I had the amazing opportunity to visit one of the world’s largest multinational beverage corporations, Coca-Cola Korea. During the candid discussion, I was able to get an inside viewpoint on the public relations efforts from Coca-Cola … Continue reading

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CVS Quits Tobacco

CVS Caremark Corporate: On February 5, your company made an unprecedented move by announcing that as of October 1, 2014, one of the nation’s largest drugstore chains will stop selling cigarettes in all CVS stores nationwide. The announcement sparked a … Continue reading

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A #SocialConnection

What does it take to be a successful social media professional in today’s ever-changing business world? To gain insight, I decided to speak with social media guru Alyssa Esker. Esker, to simply put it, landed her dream job by working … Continue reading

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