Category Archives: Uncategorized

Coca-Cola classic is always the real thing: Aligning the brand with mission

While here in Seoul, I had the amazing opportunity to visit one of the world’s largest multinational beverage corporations, Coca-Cola Korea. During the candid discussion, I was able to get an inside viewpoint on the public relations efforts from Coca-Cola … Continue reading

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The Wanderlust Seoul

Walking along the hilly, shop-lined side streets of Seoul, I’m consonantly feeding my wanderlust. Ah, what an amazing feeling! The city is rich in culture and rooted in tradition. With every street corner I turn within Seoul, my mind and … Continue reading

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Indonesia’s 2014 elections: The power of social media

Is social media the new battleground for Indonesia politicians? Yes, it definitely is. The vast majority of politicians across the Indonesia landscape are starting to realize that social media is a game-changer and valuable tool to not only connect to … Continue reading

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CVS Quits Tobacco

CVS Caremark Corporate: On February 5, your company made an unprecedented move by announcing that as of October 1, 2014, one of the nation’s largest drugstore chains will stop selling cigarettes in all CVS stores nationwide. The announcement sparked a … Continue reading

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A #SocialConnection

What does it take to be a successful social media professional in today’s ever-changing business world? To gain insight, I decided to speak with social media guru Alyssa Esker. Esker, to simply put it, landed her dream job by working … Continue reading

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